Are you looking for real estate marketing tools and unique real estate marketing ideas? Do you have specific questions to ask when hiring an agent? What are the newest tech tools and the best way to market your property? Nowadays, you will find a lot of online resources that tackle how to market a house for sale, but this method is proven and tested!

Karen Stone has over 15 years of experience in the real estate industry, she strives to provide exceptional real estate service above and beyond the norm. Thus, her real estate marketing strategies undeniably work best for her clients!

This article covers the creative ways to market a house for sale. Her real estate marketing plan for sellers are essential in today’s competitive market.

There are certain questions that you should ask an agent when hiring or interviewing agents to be confident you are receiving quality marketing.

1. What type of photographs will be used to market my property?

You want to confirm that they are using professional photographs and getting great angles. How many photos are they using? What kind of aspects do they highlight to ensure your property is showcased in its best light? Will they invest in photos in multiple seasons to showcase the property?

2. Will you use VIDEO to market my property?

Karen Stone goes beyond the norm when it comes to video marketing. She uses professional videos for marketing that includes aerial drone footage or an agent walkthrough vide, and will often produce a lifestyle video or showcase a home on The American Dream, an Emmy nominated TV show that gets over 35,000,000 views a month. .

Video marketing is particularly important because you can communicate and share things all at once (replacing the need to read extensive writing). They can simply watch and enjoy an experience of the property; this is important today where everyone is, so internet-focused right now that people prioritize the want to see the property online before they take an in-person visit.

3. Will there be virtual or 3D tours?

Nowadays, agents should take advantage of high technology. This is almost like an agent walkthrough, but self-paced.

Access to a 3D floor plan is crucial for home buyers so they can think through the process, and if the layout is going to work for them, as it is challenging to tell from photos what the layout is. Make sure your agent will fully expose your property to the market.

4. What online ads will you do?

You want ads that are targeted to particular people who are looking to buy homes in the area that your property is listed. It is important to leverage your marketing tools so that more people can see the property.

5. What do you do that is unique for home marketing?

We utilize the 3D technology so that buyers can fully experience the neighborhood in the area. In addition we create a property website where everything is fully integrated all in one place, people can easily find the detailed description of the property including the schools, local parks, and outdoor spaces. You can also create a flyer and conduct virtual open houses.